Dry Van Dispatch in Wisconsin
Wisconsin is a Midwest manufacturing and distribution hub with Milwaukee providing direct access to the massive Chicago freight market just 90 miles south. Paper mills, consumer goods, and dairy-related packaging create consistent dry van demand throughout the state.

Why Dry Van Thrives in Wisconsin
Wisconsin sits in the sweet spot of Midwest freight — close enough to Chicago to access the nation's largest inland freight market, but with lower operating costs. The Fox Valley paper industry (Green Bay, Appleton, Oshkosh) generates steady dry van demand for packaging and paper products. Milwaukee is a growing distribution hub, and Madison's tech sector adds consumer goods freight. No toll roads save carriers thousands annually compared to Illinois.
Top Dry Van Lanes in Wisconsin
Midwest's highest-frequency short-haul lane via I-94 carrying consumer goods, dairy products, and manufactured materials. 90 miles at $4.50-$6.00/mile premium rates.
Upper Midwest corridor via I-94/I-90 hauling paper products, consumer goods, and dairy packaging. 270 miles with consistent demand.
Great Lakes corridor via I-94 moving manufacturing goods, auto parts, and consumer products. 375 miles with steady industrial demand.
North-South connector carrying paper products, food processing freight, and manufactured goods. 380 miles via US-41/I-65.
Wisconsin freight is steadiest in the Midwest thanks to year-round paper and manufacturing demand. Holiday cheese shipping (November-December) creates a unique Wisconsin freight spike. Construction freight is strong May through October. Winter challenges include lake-effect snow and cold starts, but reduced carrier supply pushes spot rates up 15-20%.
Dry Van Freight in Wisconsin
The Milwaukee-to-Chicago lane is one of the highest-paying short-haul runs in America — run 2-3 round trips per day to maximize weekly earnings without long-haul fatigue.
Dry Van Rates in Wisconsin
Wisconsin has zero toll roads — all interstates are free. This saves carriers $2,000-$4,000 per year compared to running through Illinois. Smart carriers base in Milwaukee or Kenosha to access Chicago freight while avoiding Illinois tolls and operating costs.
Best Dry Van Lanes Nationwide
Chicago, Detroit, Indianapolis to Atlanta, Charlotte, Memphis. High volume consumer goods and automotive parts. Rates: $2.50-3.20/mile.
Los Angeles, San Francisco to Dallas, Houston. Heavy retail and consumer product flow. Rates: $2.80-3.50/mile.
New York, Philadelphia, Boston loop. Dense population centers with consistent demand. Rates: $2.60-3.00/mile.
Dallas, Houston, San Antonio circuit. Strong industrial and retail freight. Rates: $2.40-2.90/mile.
Dry Van Equipment for Wisconsin
- ✓53-foot dry van trailer (most common)
- ✓Standard commercial insurance ($1M liability minimum)
- ✓No special certifications required
- ✓Air ride suspension preferred but not required
Dry Van Challenges in Wisconsin & How We Solve Them
High Competition
Dry van is the most common equipment type, leading to intense competition for loads and pressure on rates.
Our exclusive broker relationships and premium load board access get you loads other carriers never see. We negotiate rates 20-30% higher than posted rates.
Rate Volatility
Dry van rates fluctuate significantly with seasonality, with slow periods in Q1 and peaks in Q4.
We track seasonal patterns and position you in high-demand lanes before peak seasons. We also secure contract lanes for consistent income during slow periods.
Deadhead Miles
Finding quality backhauls can be challenging, especially from less populated areas.
Strategic load planning and our network of shippers reduces your deadhead by 40%, keeping you loaded and profitable.
Detention Time
Dry van loads frequently experience delays at warehouses and distribution centers.
We negotiate detention pay upfront ($50-75/hour) and aggressively pursue detention claims, averaging $400-600/month in recovered fees.
Dry Van Dispatch FAQs for Wisconsin
Why is Milwaukee-to-Chicago such a premium lane?
At just 90 miles via I-94, this is one of the highest-paying short-haul lanes in America at $4.50-$6.00/mile. The massive freight flow between these two markets creates constant demand. Carriers can run 2-3 round trips daily, earning $800-$1,200/day without long-haul wear.
What is the Fox Valley paper freight market?
The Fox Valley (Appleton, Green Bay, Oshkosh) is the paper capital of the US. Mills generate consistent dry van demand for rolls, packaging materials, and corrugated products year-round. Rates average $2.80-$3.20/mile to Midwest destinations.
Are there tolls in Wisconsin?
No — Wisconsin has zero toll roads. All interstates (I-94, I-90, I-43) are free. This saves carriers $2,000-$4,000 annually compared to neighboring Illinois, making Wisconsin an excellent base of operations for Midwest freight.
What makes dry van dispatch different from other equipment types?
Dry van is the most versatile and common freight type, meaning more load availability but also more competition. Our dispatch service gives you an edge by accessing loads and rates that self-dispatching carriers can't find. We specialize in dry van freight patterns and have relationships with brokers who prefer working with professional dispatch services.
What are typical dry van rates in 2024?
National average for dry van is $2.10-2.30/mile for spot market loads, but rates vary significantly by lane and season. Our dispatchers consistently negotiate $2.60-3.20/mile by leveraging market data and broker relationships. High-demand lanes like CA to TX or Midwest to Southeast can command $3.00-3.50/mile during peak seasons.
Start Dry Van Dispatching in Wisconsin Today
Join Wisconsin carriers earning $2.80/mile with FF Dispatch. No setup fees, no contracts, no hidden charges.